Introducing Toyota's Toughest Tundra Yet







The 2010 Toyota Tundra is the total package.


The Toyota Tundra has always been a solid performer. For 2010, the Toyota Tundra receives an even more powerful, more fuel-efficient mid-range V8, as well as a new Work Truck Package, new options and other fresh features.

The 2010 Toyota Tundra is in a very competitive category, and its redesign works to keep it running ahead of the pack. This full-size, half-ton pickup is available in Regular Cab, Double Cab and CrewMax models. Regular and Double Cabs can be configured with either a 6.5-foot or eight-foot bed while the CrewMax comes with a 5.5-foot bed.



The 2010 Tundra is available with any of three engines and a choice of two-wheel drive or four-wheel drive. The base engine is a 4.0-liter DOHC V6 with Variable Valve Timing with intelligence (VVT-i). It’s good for 236 hp and 266 lb/ft of torque. There's a new 4.6-liter DOHC 32-valve i-FORCE V8 engine that is designed for more power and fuel-efficiency. This engine develops 310 hp with a hefty 327 lb/ft of torque, and features Toyota’s Acoustically Controlled Induction System (ACIS). The most powerful engine, a 381-hp 5.7-liter DOHC i-FORCE V8, is a no-brainer for those with serious hauling needs. "In the world of half-ton pickups, the Tundra's new 5.7-liter V8 rules, and that rule is absolute," says Car and Driver magazine. In states where it’s available, all 5.7-liter-equipped 4x4s are E-85 FlexFuel capable.





Despite its larger-than-life appearance, the new Tundra makes the zero-to-60 mph run in just 6.9 seconds. It's quick for a pickup, and when tackling steep or rough roads, the truck maintains a consistent speed without resorting to full-throttle. Around town, the Tundra is easy-going and confident.



It's an understatement to say that the Tundra has outstanding hauling capabilities. When properly equipped, the Tundra has a maximum tow rating of 10,500 pounds (Regular Cab, Long Bed 4X4 with the 5.7-liter V8). It has plenty of power and torque. When venturing off-pavement, one of the two off-road packages will enhance handling and dynamics. Tundra’s standard trail-capable tires and skid plates will ease your load over even the toughest roads.



Tundra's interior is comfortable and spacious, and it comes through for driver and passengers with convenient controls, comfortable seating and generous space. Standard amenities include an AM/FM CD player with auxiliary audio jack and four speakers, dual-zone climate control, four-way adjustable driver and passenger seats and a tilt steering wheel. Overall, the 2010 Tundra interior has user-friendly controls, very good quality materials and an organized dash. In the Double Cab, adults can sit and stretch out in the backseat while the CrewMax offers even more space with over 44 inches of legroom in the rear.



One of the highlights of the 2010 Tundra is its newly offered packages. These days, a lot of luxury and convenience can be added. For example, the new Platinum Package, available on CrewMax Limited models, includes features that are more commonly found on high-end luxury sedans. This package features some nice design elements including a chrome lower front bumper, wood-grain interior trim, a power tilt/slide sunroof, 20-inch alloy wheels, leather-trimmed seats and special doorsill plates and badging. There is also advanced technology to be had including a DVD-based navigation system with backup monitor, and a premium JBL audio system with integrated Bluetooth and satellite radio.



Another new option is the Work Truck Package, available on Regular and Double Cab models. The package includes a work-ready matte-black upper and lower front bumper, matte-black grille surround, a heavy-duty vinyl bench seat, rubber-type flooring and a black instrument panel.



In government crash testing, the Tundra can be expected to score at least as well as last year, if not better. It earned four stars out of five for protection of driver and front passenger in frontal impact tests. The Insurance Institute for Highway Safety (IIHS) gave the 2009 Tundra its highest rating of “Good” in frontal-offset testing and side-impact testing. Last year, it also earned a spot on the Insurance Institute's "Top Safety Pick" list.



With its starting MSRP of $23,155, the Tundra is ideal for those who expect to load, tow and go. The 2010 Toyota Tundra with increased power and fuel-efficiency and new creature comforts is an excellent all-around choice.




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